A Sweet Win at An Post Smart Marketing Awards
We were delighted to pick up gold, silver and bronze awards in the An Post Smart Marketing Awards 2017 last night.
Custodian is delighted to announce that we have been awarded gold, silver and bronze awards at last night’s An Post Smart Marketing Awards 2017 for our work on “Energetically Sweet”, Energia’s LVMD/Gas Acquisition Direct Mail project.
Now in its 11th year, the An Post Smart Marketing Awards celebrates impactful, insightful, intelligent and innovative marketing. We were pleased to have been nominated in three categories and honoured to be nominated alongside so many of our respected peers, winning a Gold Award in the Direct Mail (low volume) category, a Silver Award in the Communications Operators/Utilities category and a Bronze award in the Acquisition/Win Back category.
Director of Custodian, Ciaran Reilly said, “Custodian is 25 years in business this year, and I can’t think of a better way to celebrate our success to date than with a triple win at the An Post Smart Marketing Awards. The success of this campaign shows that direct mail can be as innovative, effective and important as any other form of marketing.”
The “Energetically Sweet” campaign had two clear objectives, to increase awareness of Energia and their B2B offering within defined business segments and to create a strong pipeline with win-back and acquisition customers.