FMBE win for Custodian Pedigree display unit


We were delighted to pick up silver for our hugely successful Pedigree Denta-Dog display unit at the FMBE awards.

Hot on the heels of our recent success at the POPAI Awards, Custodian were delighted to be shortlisted for two campaigns at the FMBE Awards 2017 within the Most Effective Stand/Display Unit (Instore/Kiosk /Indoor) category winning a silver award with Pedigree Denta-Dog.

The FMBE Awards champion best practice in field marketing and brand experience and celebrate the sales and marketing professionals that support brands ensuring they gain the greatest possible presence at retail. The Awards also celebrate live brand experiences or experiential marketing, where live events are used in combination with other media to directly impact consumers and shoppers to generate results including sales, brand or product advocacy, brand recall, word of mouth recommendation, social media advocacy, market insight and advertising content.

We were tasked with creating an out-standing functional Pedigree Dentastix display unit that would enhance the brand experience by creating in-store theatre. It also needed to provide an additional point of display off- shelf in store both in and out of the pet aisle, that would be highly impactful and disruptive along the shopper journey.

Our creative team along with our production knowledge allows us to push the boundaries to deliver innovative, stand-out communications which result in strong market disruption, measurable sales uplift and a clear increase in brand awareness.

Aoife O’Hanlon, Brand Activation Manager with Mars, was delighted with the win:

“We are delighted to see the Pedigree Denta-Dog get the recognition it deserves. Being quite a unique and exciting concept, it has now been successfully rolled out to other petcare¬†brands within the Mars portfolio.”

 

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