Client: An Post
Project: DeliveryBox™ Promotional Campaign
Objective: To lead an awareness campaign promoting the An Post DeliveryBox™ service offering across a range of channels from initial concept and branding through to execution and roll out across print and digital media.
The project was broken down into five key areas:
i) Brand Development
ii) YouTube video
iii) Display Advertising
iv) Marketing/Operational Material
v) Digital POS Animation
Our design team worked through several design logo concepts before deciding on the final one which best reflects the security that DeliveryBox™ provides.
We created an Installation Guide video for YouTube which demonstrates how to install the DeliveryBox™. This element of the project included concept design, storyboarding and scripting through to filming, motion graphics and post production.
In support of the DeliveryBox™ launch, a suite of marketing and operational print items were designed including a direct mail campaign. In addition, we executed a full display advertising campaign, that included online display and animated digital Point of Sale advertisements.
This was a highly successful, completely integrated marketing
communications solution, promoting an exciting new service across