An Post DeliveryBox

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Client: An Post

Project: DeliveryBox™ Promotional Campaign

Objective: To lead an awareness campaign promoting the An Post DeliveryBox™ service offering across a range of channels from initial concept and branding through to execution and roll out across print and digital media.

Approach:

The project was broken down into five key areas:

i) Brand Development

ii) YouTube video

iii) Display Advertising

iv) Marketing/Operational Material

v) Digital POS Animation

Result:
Our design team worked through several design logo concepts before deciding on the final one which best reflects the security that DeliveryBox™ provides.

We created an Installation Guide video for YouTube which demonstrates how to install the DeliveryBox™. This element of the project included concept design, storyboarding and scripting through to filming, motion graphics and post production.

In support of the DeliveryBox™ launch, a suite of marketing and operational print items were designed including a direct mail campaign. In addition, we executed a full display advertising campaign, that included online display and animated digital Point of Sale advertisements.

This was a highly successful, completely integrated marketing
communications solution, promoting an exciting new service across
multiple platforms.

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