Campo Viejo Tapas Trail

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Client: Irish Distillers

Project: Campo Viejo Tapas Trail

Objective:

Increase brand awareness & consideration for Campo Viejo in-store.

Further reinforce Campo Viejo’s Spanish heritage & association with food & culture with consumers.

Amplify the Tapas Trail experience giving consumers the tools to create their own tapas dishes at home.

Create awareness of the Campo Viejo Tapas Trail through online communications.

Approach:

Custodian were involved in every stage of the process for the Tapas Trail Campaign

  • Sourcing and printing of Tapas Dishes
  • Photography of the Tapas Dish for usage on the Neckcollar and FSDU
  • Artwork creation of all elements
  • Print of all POS and Outdoor
  • Digital Campaign.

Result:

We sourced the exact tapas dish required by the client and printed in Ireland. A neckcollar box was developed to hold tapas dish for placement on the bottle. The photography of the Tapas Dish took place in our studio and was included in the artwork for the box and FSDU.

The FSDU was developed to cover all stages of the campaign: During Tapas Trail “Free Dish Giveaway”, and Post Tapas Trail “Tapas Recipe Book Giveaway” with altering headerboards for each campaign.

Our onsite designer Danielle O’ Carroll created the artwork for all 13 elements; including InStore POS, Tapas Trail POS and Outdoor Print.

This was coupled with a digital campaign. Using branded video and artwork as guide we storyboarded and produced range of online animated ads for digital Campo Viejo campaign. With a productive approach and process, sharing expertise and suggestions, liaising directly with media agency we delivered all creatives within 20 hours.

I went on the Tapas Trail myself and as Campo Viejo say the trial takes you on a colourful journey throughout the summer month.

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