ISPCC Childline Fundraiser

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get blown away_ Custodian
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Client: ISPCC Childline

Project: The Get Blown Away! fundraising project helped to raise vital funds to ensure that the ISPCC Childline service is ready to provide support to many brave young people, who desperately need to talk to someone. The campaign was backed by some of Irelands most well know faces such as actress Amy Huberman, radio and TV presenter Jennifer Maguire, TV and radio presenter Angela Scanlon; TV and radio presenter Eoghan McDermott and 2FM DJ Tracy Clifford.

Objective:

Increase consideration for the ISPCC amongst the public by partnering with nationwide hair salons.

Providing the hairdressing community with a branded, high quality pack to equip them with the tools to manage the donations in-store. Participating salons donated the cost of one blow dry by each hairdresser to ISPCC Childline and customers could choose to donate themselves while in-store.

Approach:

We worked with multiple design ideas for the bespoke elements of the campaign, taking it from concept through to production by developing keylines for a suite of assets which included:

Get Blown Away Envelopes

Get Blown Away Mirror Clings

Get Blown Away Moneybox

Get Blown Away Stickers

Get Blown Away Folders

Get Blown Away Posters – A2 single and double sided

Get Blown Away Business Cards

Result:

We produced a fun, comprehensive multifaceted charity pack that contained all the elements necessary for a successful campaign. The pack was targeted to both hairdressing staff and their customers alike.

The fundraising initiative was successful in raising much needed funds for the ISPCC. The Irish Society for the Prevention of Cruelty to Children is Ireland’s oldest and most well-known children’s charity and has a long, proud history of service delivery and advocacy on behalf of children.

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