Custodian Nominated for POPAI Award 2018

#GetRosemantic
Moet Rose FSDU

We are delighted to announce that we have been nominated in the POPAI Awards 2018 for our “Get Rosemantic This Valentine’s Day” campaign on behalf of our client Edward Dillon. The POPAI Awards celebrate creativity, innovation and excellence in-store.

 

Project:

Moet Valentine’s Day Campaign

 

Objectives:

To educate and generate spontaneous awareness of the Champagne Rosé category in the Irish market, with Moet & Chandon in particular.

To ensure maximum visual impact for Moet and Chandon products in the retail channel, most notably Moet Rosé.

To introduce Rosé as a gifting idea for Valentine’s day and encourage trial for year-round consumption.

 

Approach:

Our design team were tasked with developing bespoke creative concepts for the Moet Valentines campaign. Sketches were developed around the #GetRosemantic campaign theme and once reviewed the final FSDU design was chosen and approved along with a header-board, matching floor decal and shelf-talker. The stand was produced to hold 18 Moet gift packs, and was durable enough to withstand accidental knocks or damage over the course of the campaign. The header boards were designed to be replaceable enabling the stands to be reused for future campaigns

Delivered to stores flat packed, the display stands could be assembled  with 5 easy steps.

Rolled out across 30 grocery multiples and independent retail stores, the FSDU’s ensured maximum visual impact for Moet and Chandon products, and Moet Rosé in particular.

 

Results:

The in-store activity was tied into a larger marketing campaign that included windows, events and online promotion. Sales of Moet Rosé increased by a massive 180% year on year over the course of this campaign and the concept of Moet Rosé as a gifting idea for Valentine’s day was extremely positively received with a view to encouraging it as a year-round gifting idea.

facebooktwitterlinkedinmail